SWADE and its Staff are on Vacation. Our Store will be Closed until October 1st.

Founder's Blog RSS

Pursuit & Purpose

This year in 2022, we continue the pursuit of introducing SWADE and our mission and vision with the rest of the world. Even if it is to one man or woman at a time. One person can make a difference for their own self improvement and potentially impact just one other person for the better and that positive movement can create a wave naturally. We've realized our purpose is to simply provide positivity each day that can bring a more optimistic approach to your daily life while celebrating each of our uniqueness, being kind & emphasizing our gentlemanly gestures to the rest of the world around us.  Join us in promoting male positivity through custom made apparel items, all with a distinct...

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The Definition of a Man

When it comes down to it, the definition of a man today is a very wide spectrum of descriptions and interpretations. Most differences in opinion exist today because of everyone's historical experiences with elder men, be it their father, grandfathers and uncles, their personal biases and external, social influences. Now, more than ever, is the time to discuss these contrasting views and normalize the conversations around male positivity so all men can be strong for themselves and for the people in their lives. This is my mission. This is our movement. Join us.

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4 Key Values

Love, Balance, Harmony & Respect.  4 key value that we use to change the world. A mantra to live by that was shared to us by Uncle Joey. One smile. One handshake. One embrace.  One wave of a Hello. One kind gesture. One wink.  One simple helpful hand.  One "Thank You." One "You're Welcome." One candle to put out the dark.  If you can be anything in this world, be kind.   

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Just Do You

Magnificent. Incredible. Special. Amazing. The Best! All things that describe You.. In this new year, adopt the slogan 'Just Do You.' Why?  Because only You control the positive intent of every idea created, thoughts had, actions taken and successful results you have achieved each minute of each day. Show the world who you are and what you offer. It takes just one little spark to light the fire within. Use your natural power you have deep inside and take that step forward. Shine bright. Just Do You.

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Begin 2021 with Kindness in your Heart

It's a new year. It's a fresh start for most when it comes to your health, wealth and overall goals and aspirations. We all want to "be good." We all want to "be better." We all will "try harder." But instead of focusing on what we aren't doing or what we figuratively think we don't have to measure up to our own expectations, or potentially what others think of us, start fresh today, Day 1, with the one thing you do have inside of you: Kindness. Its the one thing you can first give to yourself selfishly, knowing that it will branch out positively impacting everyone around you, filling you with goodness, forward momentum and overall fulfillment in everything you do. Take that step. Care for...

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