SWADE is a proudly owned apparel and men’s grooming brand that caters to every man, everywhere, every day. Our slogan “The Definition of a Man” places focus on the positive characteristics and attributes of men. In today’s reality, being proud of who you are as a man is not about sexism or vanity. It’s about being SWADE. SWADE men are super cool, they tend to be good looking and witty. Typically, genius' and always gentlemen.  Most are caring, kind and brave. We identify the brand’s personal care and clothing products with these optimistic and encouraging features that support men’s needs from the moment they wake until they rest and recover from the challenges of the day.

SWADE is an e-commerce business headquartered in Connecticut founded in 2017 by four friends determined to provide every man clothing and personal care products in one retail space that highlights the positive traits of men in today’s society. Launched in the Summer of 2020, SWADE brand clothing offers men options including, but not limited to, t-shirts, underwear, fitness active wear, socks and hats. While the SWADE brand personal care and grooming line of products would include but not limited to, cologne spray, bar soap, shampoo, conditioner, shower gels and shaving oils.

Philanthropy also drives the mission of SWADE. The Definition of a Man. Our goal is to provide our customers the choice of how SWADE brand gives back to the best global charitable organizations that exemplify positivity back into our communities.  At checkout, every purchase provides a 7% product donation direct from SWADE to the charity of the customers choosing, or split among the options available. This is an important action as our company and brand's mission is to share in the spirit of giving and as a Thank You to each and every customer who supports SWADE.