The Definition of a MAN
The SWADE Story
Our History
SWADE was born from a desire to do more than create apparel—we wanted to create a movement. Inspired by the need to address men’s health in a meaningful way, we set out to design clothing that does more than fit well—it serves a purpose. From our first product to where we are today, our mission has remained the same: to support men in their physical, mental, and emotional wellness journeys. Every step of our journey is rooted in helping men feel seen, supported, and empowered.
Our Philosophy
At SWADE, we believe that great apparel is about more than just looking good—it’s about feeling good, too. Our philosophy centers around creating high-quality, comfortable products that inspire confidence and encourage vulnerability. We celebrate men for who they are—strong, witty, kind, and capable of change. Inclusivity is at the core of everything we do, as we aim to break stigmas and foster conversations that empower men from all walks of life.
Our Commitment
Our commitment goes beyond clothing. We’re dedicated to making a real impact by giving back. With 22% of every purchase supporting men’s health organizations, we actively fund initiatives like Movember, veteran support programs, and mental health resources. Every piece of SWADE apparel represents more than style—it represents action, advocacy, and support for a brighter, healthier future for all men.
When you choose SWADE, you’re not just wearing a brand; you’re part of a movement committed to change, one step at a time.