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Custom Measured Quality

We want men to have what they need to live life well, combining the importance of self care, empathy and love for one's self and other using comfortable, custom measured & environmentally friendly, natural materials for our men's apparel and personal care products.

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The Definition of SWADE

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Male-Positivity Movement

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All men are SWADE no matter where they are from, what their background is, who they love, or how they choose to define themselves. Each have their own special gifts to give this world and we want to show it to all of mankind. Every man. Every day. Be SWADE. 

Give a Gift of Caring

Looking for something for someone special? A gift card to our store is the perfect idea!