SWADE men are super cool males, good looking and witty geniuses that are caring, kind and brave gentlemen.

Our mission is to create male positivity for every man, everywhere, every day.  No matter your age, cultural background or ethnicity, height, waist size, sexual preference, occupation, capabilities or any other demographic. 

Our vision is the desire for all mankind to have love in their life, respect for themselves and each other giving humanity the balance to live in harmony.

To start this worldwide movement and conversation, we've created custom designed and cut apparel and head wear, along with personal care & grooming products that provide morning, afternoon, evening and night time coverage.  We believe that both men and women will be motivated and interested to share in this cause as we all have one important male figure in our lives that represents the genuine goodness and kindhearted person that all mankind aspires to be.

SWADE is every man, everywhere, every day.